User-generated Content: A Gold Mine for Any Business
A 2019 report indicated that 45% of the world’s population (roughly 3.5 billion people worldwide) is active on social media. Thus, the advent of user-generated content (UGC) as a viable marketing tool utilized by more and more businesses, established, and startups alike. UGC is any content (photos, videos, text, reviews, etc.) created by private individuals or consumers […]
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