Can Your Website Handle It? Traffic Management

website trafic

Although you’re using an open-source content management platform as a part of your website, it does not imply that your web page is scalable or flexible. In reality, many sites fail to handle peak volumes of visitors. In worse cases, some can’t manage without decelerating or causing problems. Thus, it makes it even more challenging or impractical for customers to utilize the page.

So, before you drive your marketing strategies to reach more audiences, consider the stability of your website. You might well be wasting resources driving traffic to a website that’s not even capable of delivering to your visitors.

Handling Website Traffic

Particularly for eCommerce businesses, many young entrepreneurs opt to depend solely on their content management providers. While this strategy is advisable for start-up companies whose focus is to generate sales and profits, it is not applicable for growing ones.

And as an entrepreneur, it’s not complicated to understand that your website should function consistently all the time.

Considerations in Traffic Management

Instead of relying on the pre-made software from your provider, it’s more vital to consider variables specific to your website. These include customizations such as themes, plugins, and scalable hosting.

If you remove any obstacles and provide your website with enough web hosting infrastructure, your website will reach greater heights. Below are the most frequent aspects to consider when preparing your eCommerce website for increased traffic.

Coding 101

Your custom code will affect loading the page and stability in many ways. If you manage to make a clean coding system, it will be devoid of mistakes and needless clutter. More so, prevent relying on third-party solutions that won’t scale. Many entrepreneurs focus too much on market tickers or a real-time chat system designed to manage big spikes in traffic.

Being hands-on when it comes to your website is also a good thing. You don’t have to be an expert, all it takes is a small effort to understand the ins and outs of your business, and you’re good to go. To further assess your knowledge of computers, networking, and security, you can take CompTIA A+ 220-1002. It is a software certification credential exam that covers the basics of computer technology. This program includes the design and construction of associated devices and standard networking practices.

designing a website

Vertical Scalability

Most often than not, your website might only be looking for additional space to accommodate increased traffic. RAM and CPU are critical hardware resources for dealing with traffic surges. Hosting providers often have sufficient processing power to manage small spikes, but they might not be properly designed for prolonged traffic surges.

It is simple to assign extra reserves to your domain on cloud services by adding more processor cores and memory. But, this process would require some downtime since these resources do not allow changes while your server is operating.

Elastic Architecture

In specific instances, additional CPU and RAM might not be enough to fulfill your requirements. The web provider, whether dedicated or cloud-based, will be the roadblock. Instead, employ load-balancing to distribute your traffic over several web servers.


A number of components on your website must work together to form full content. Your theme, programs, graphics, and content are all part of this. With a caching solution, you can store completely produced web pages so that these components are already integrated and ready to be sent to your visitor’s browser more effectively.

It is also feasible to transfer processes and objects to the main memory and keep data in storage, significantly lowering processing time, API visits, and database calls.

Database Optimization

Typically, your web host provider saves your content in its database. By ensuring that your storage is properly set up and optimized, you can reduce the likelihood of the database becoming the problem area in your scalability chain. By putting appropriate configuration and sizing, you can concentrate on other possible sources of the problem.

Content Delivery

Some websites use content delivery networks to use copies of files over a series of servers across the world wide web. Doing so will separate your data instead of having it all load from your hosting provider.

Wrapping Up

Because now you know what seems to affect your site, it’s important to follow the best practices to further optimize your website. Your platform will be scalable to the extent that you make it possible. If you want to grow your business, you need to keep these tips in mind.

Lastly, be careful not to underestimate the power of online footprint. If you want to make it big in the industry, ensure that your page can handle anything thrown at it.

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