The global beauty industry has taken a big hit during the beginning of the pandemic. Many beauty retail stores have closed, and revenues have been low. However, this industry that has been earning $500 billion every year is bouncing back at the start of 2021.
The shift from production to items that can help people combat the virus is one of the many ways the industry is making its way back to the top. For instance, Johnson & Johnson’s commitment to healthcare and scientific dedication has helped pull in $20 billion in sales at the start of the pandemic. Additionally, because of its commitment to combating the pandemic, Johnson & Johnson’s health division brought in $3 billion in sales during the same quarter. This particular company is known for leveraging various services to help drive sales. One of the services that Johnson & Johnson utilizes is marketing services.
Marketing Services
If you want to start your beauty company with a bang, you should start your investments in marketing services.
Marketing is one of the most utilized services in the beauty industry. If you look around your state, many billboards contain various products from beauty companies. Magazines also feature them on every page. Marketing drives much of the beauty industry’s sales, and a company like Johnson & Johnson knows that.
Johnson & Johnson spent about $300 million on advertising in 2019, the year before they earned $20 billion in sales during the start of the pandemic. This example shows how much marketing is vital in the beauty industry and why you should invest in this particular service, and how it is still important even during the pandemic.
As a start-up company, you wouldn’t have the same funds as Johnson & Johnson. However, you do have the opportunity to disrupt the market with your marketing campaigns. There are various marketing campaigns that are cheap and easy to pull-off, like guerilla marketing. This specific kind of marketing can put your company on everyone’s radar.
Once you’ve established yourself, you should consider having your own team of marketers working for your company. Having in-house marketers can help your company grow its brand in the long run. Branding is an essential aspect of marketing that will make your presence known in the world.
Manufacturing Services
You might have already invested most of your money in this service. If you haven’t yet, then you should. If marketing drives the beauty industry’s sales, manufacturing makes it possible for these sales to happen.
The majority of big companies in the beauty industry spend their funds on manufacturing. Some spend it on their own factories, while some spend it on cosmetic contract manufacturers. Investing in this specific kind of manufacturers is beneficial for your start-up company because you wouldn’t need to spend as much. These manufacturers will also only produce the inventory you need for the year, so you don’t have to funnel all your funds into manufacturing. Additionally, they are great if you want to diversify your products, like what many beauty companies are doing during the pandemic.
You shouldn’t concentrate your manufacturing services on primarily producing beauty products. You should also make products that can combat the pandemic, like hand sanitizers. These products will drive sales into your company. Eventually, consumers will see your other products and buy them too.
Online Services
The pandemic has changed the way people shop for beauty products. Before retail stores pull in most of the sales. However, because of the pandemic, most beauty product sales are primarily from online payments.
Online services should be your priority once you have invested in the two other services on this list. The online service you should concentrate on is online payments. Online payments can give your consumer a chance to buy your products wherever they are. Since the pandemic has pushed people to remain inside their homes, you’re going to need this specific online service more than ever. There are also many other benefits to online payments. It can help you reach more consumers, drive more sales, and meet consumer demands.
The next online service you should invest in is websites. Websites can help you advertise your beauty company and your product. They can also be used as an e-commerce site, so your customers no longer need to visit your physical store. You can even choose to be mainly an online store. It’s not such a bad idea considering that the pandemic has forced many stores to close permanently.
Here are some essential services you need to invest in if you plan to start your beauty company. These essential services will make sure that you can make it through the pandemic while establishing your brand once it ends.