Marketing to First-time Millennial Homebuyers: What to Know

real estate agent doing a house tour

Most of the millennials we knew decades ago were mostly young care-free teenagers and children who were still learning at school. But now that most millennials are working professionals, they’ll need to be self-sufficient and independent. Since many young adults are already saving up for their future marriage and family, most are already looking for their own homes.

However, first-time buyers aren’t always equipped with the right information. In some cases, most are confused about what their first course of action should be. It’s up to real estate businesses to educate these millennials and give them much-needed advice. But how do you effectively tap into a market that doesn’t know what they are looking for? What are some effective strategies for getting their attention? Here’s what you’ll need to know.

Help Them Compare Rates

Usually, first-time homebuyers who are new to the market will need to do some digging by themselves so that they won’t be at the losing end of a deal. This means that they’ll be comparing different prices from different areas and markets in their area while looking for the best deals.

In most cases, many of these first-time homebuyers are young professionals who still don’t have the necessary savings to pay for a home fully. This is also why most young adults and millennials will look for loans and mortgages reasonable and convenient for how much they are earning.

Fortunately, there are convenient mortgage programs that are catered towards first-time home buyers. Not only will they give expert advice, but they’re also known for streamlining the process and cutting down on time when searching for a home.

Creating Captivating Content

Typically, people use the internet to look for solutions to problems or as a form of entertainment. Although you might want to get the word out that your website or social media page is selling a house, it shouldn’t just be about advertising. Sometimes, the best way of reeling in potential homebuyers is by getting them interested and showing them that there’s more than what meets the eye when it; comes to your business.

Instead of putting too much spotlight on the homes that your firm is selling, you can also put a bit of spotlight on your company. How you’ll be creating content and managing your day-to-day operations will reflect your business’s quality. This is why content marketing is such an important part of maintaining a good image for your business.

There’s no one way of creating content. This can range from articles to videos and images. Having a steady online presence will eventually get that one person to click on your website. Remember: you want to establish good credibility for your business.

living room

Mobilizing Your Domain

There are billions of individuals around the world that are utilizing phones as a source of information and entertainment. A good percentage of these users are millennials that will need their smartphones for their daily needs. If you’re going to sell a home, you should tap into a market that heavily uses technology.

Taking High-definition Photos

Whether we’re buying a dress, a fancy gadget, or just about any product, having professionally-done photos and media can increase the likelihood of organic clicks and conversion rates from customers.

A study has shown that many millennials and younger adults are more likely to trust and tour a home if various professional photos are taken. Normally, the photos taken will usually reflect the “quality” of your business’s output, which is why most real estate agencies will take a great deal of time ensuring that their images are attractive, easy on the eyes, and crisp.

At the same time, important details should be provided together with the photos. Although, you shouldn’t just be catering to a specific age demographic since first-time buyers can come from all walks of life. Still, nothing beats having some good photos to back up your listings.

In light of the COVID-19 crisis, real estate websites will also offer virtual tours to clients to have a comprehensive impression of the home. You won’t need virtual tours since having a video of the place is already good.

There are various ways to get the word out to first-time homebuyers, especially millennials that are well-versed with digital applications. Compared to other age groups, millennials are more aware of different marketing tactics, so you’ll need to get creative with your strategies. Still, you don’t necessarily have to target only young adults and millennials since many age groups in the market are actively looking for their dream house.

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