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Haley Westbrook ()
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Direct-to-consumer advertising misleads patients, upsets doctors
Jun 19, 2008 02:32 AMby Haley Westbrook
You can't flip through a magazine or change the channel these days without noticing the dozens of advertisements highlighting the newest prescription drug for depression or a blockbuster pill that treats both good and bad cholesterol.
This form of advertising, used widely by both big-name and small pharmaceutical companies, is called direct-to-consumer advertising, or DTCA, and it's ruffling some feathers among doctors.
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