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Environmental Protection Agency

Companies turn to 'greenwashing' to mislead consumers, sell products

Filed by Gabrielle Tompkins on Jun 05, 2008 03:13 AM

As the organic industry makes the shift from niche to mainstream, a debate has developed in regard to “greenwashing”--the alleged misleading of consumers by companies regarding the environmental benefits of a “green” product or service.

“Consumers are inundated with products that make green claims,” stated Scott McDougall, president of Philadelphia-based TerraChoice Environmental Marketing Inc., in a press release. “Some are accurate, certified and verifiable, while others are just plain fibbing to sell products.”

READ MORE

Location: Skokie

Tags: Environment, green, Consumers, greenwashing, organic, misleading, Organic Trade Associaion, Environmental Protection Agency,

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