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direct-to-consumer advertising

Direct-to-consumer advertising misleads patients, upsets doctors

Filed by Haley Westbrook on Jun 19, 2008 02:32 AM

You can't flip through a magazine or change the channel these days without noticing the dozens of advertisements highlighting the newest prescription drug for depression or a blockbuster pill that treats both good and bad cholesterol.

This form of advertising, used widely by both big-name and small pharmaceutical companies, is called direct-to-consumer advertising, or DTCA, and it's ruffling some feathers among doctors.

READ MORE

Location: Evanston

Tags: evanston northwestern healthcare, direct-to-consumer advertising, Center for Medical Genetics, consumer, diagnosis, doctor,

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