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A Cooler Planet

Filed by Kayla Webley on May 27, 2008 12:00 AM

Jessa Brinkmeyer said customers find that going green can be gorgeous in her eco-smart fashion boutique.

"When you walk in, you realize you don't have to sacrifice anything in terms of style or fashion in order to be green," she said. "People are pleasantly surprised and shocked about what is being done with these fabrics. It's not boring and basic or uncomfortable and ugly - it's beautiful and aesthetically pleasing. It's like walking into any other boutique."

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